Print and direct mail offers more marketing and campaign opportunities than any other media. It’s also the most personalized, most efficient, and most cost-effective when considering your marketing budget and expected return on investment. Additionally, print and direct mail has proven that it is more effective than any other media at attracting and keeping customers. How can direct mail help you reach your goals? Please see below for some ideas.
Target your ideal customer! Direct mail allows you to target the best audience for your marketing campaign and helps ensure that your marketing dollars are spent wisely. Maximize your budget by mailing to those who are most likely to respond and reduce waste by excluding those who are not. Everyone has a mailbox! It can be very difficult to obtain email addresses. Using direct mail is the best way to get your message in the right hands.
Tailor your direct mail piece for its recipient.. PrintingMailing.com can work with you to create a highly personalized marketing campaign that leverages the data you have on your customers and prospects to maximize your return on investment. Contact us for more details.
Tell your story! Unlike radio and television, direct mail does not restrict your communications efforts in any way. With personalized direct mail pieces, you can share as little or as much information as you want.
Drive traffic to your web site! Direct mail is the best way to increase customer traffic to your web site. Studies show it is more effective than newspapers, magazines, or email! Source: DMA 2008 Response Rate Trends Report.
Consumers value the mail. They prefer to hear from you via their mailbox vs. their inbox.
Let your advertising linger! People often keep direct mail postcards and other mailers for future reference or to pass on to their friends and family. Unlike email which can be deleted with a click of a button, direct mail pieces have an extended rate of retainment and require physical handling to dispose.
Know your ROI. Direct mail is an efficient way to measure your marketing success. You can easily track both the expenses incurred and revenue gained in each direct mail campaign.
Attract new customers! Studies show that direct mail has the highest marketing success rate for acquiring new customers.
Source: Target Marketing Magazine, Media Usage Survey 2008