We’ve all heard it. Email is replacing direct mail as the preferred choice of communication, right? Wrong. In fact, the exact opposite is true. Marketing companies and advertisers may be trying to convince you that an elaborate and costly email marketing campaign is the better use of your time and budget than direct mail but they’ve failed to get that message through to the most important person. Your customer.
Review the statistics below and ask yourself, “Will direct mail or email be best for my offer?” We think you’ll agree with us when we say, “Direct mail.”
• 85% of women 25 to 44 read direct mail, while only 53% read e-mail marketing messages Source: Vertis
• 73% of consumers prefer direct mail for receiving new product announcements and offers from companies they do business with, as compared to 18% for e-mail. Source: International Communications Survey commissioned by Pitney Bowes 2007
• Consumers are less likely to discard unopened mail (31%) than they are to discard unsolicited e-mails (53.2%) about new products. Source: International Communications Survey commissioned by Pitney Bowes 2007