You want your direct mail piece to be successful and so do we. At PrintingMailing.com we want to help you achieve your marketing goals through print and direct mail. We realize that along the way you may have some questions on how to get started, or the best way to target your audience, or even what designs you should use on your printed piece. And we’re o.k. with that.
PrintingMailing.com is a full-service print and mail company offering personalized customer support for each client based on their printing and mailing needs. Below you’ll find a short list of direct mail best practices. But we invite you to contact us to talk specifically about your project and what is best for your campaign.
Do
Consult a professional. Before planning your campaign, contact a direct mail marketing provider. They can help ensure your message is sent in the most cost-effective format. Printing and mailing can be costly and that makes maximizing your marketing dollars a top priority.
Have a strong offer. Your direct mail piece must give people a good reason to respond.
Use a targeted list. Using a highly targeted and segmented mailing list will increase the response rate of your direct mail campaign.
Track your response rates and test, test, test! By analyzing your return on investment you can develop the direct mail strategy that works best for your business.
Mail consistently. Response rates increase over time and it’s important to stay consistent with your direct mail marketing efforts to maximize your return on investment.
Keep your campaign well rounded. Combine your direct mail with other marketing mediums bycomplimenting your printed pieces with email, radio, or television.
Don’t
Forget to plan. Do not begin a direct mail campaign without a thorough marketing and customer service plan in place. You must be able to follow up with respondents and follow through on the campaign objectives.
Use overly busy graphics. Keep your message clean, clear, and on target.
Use an outdated mailing list! Run all mail lists through the National Change of Address (NCOA) service before sending any mailing. This updates any new addresses your customers may have acquired since you last mailed to them. Also remove any bad addresses from your database each time you mail. An updated mailing list is essential to a successful marketing campaign.
Forget to plan. Do not begin a direct mail campaign without a thorough marketing and customer service plan in place. You must be able to follow up with respondents and follow through on the campaign objectives.
Use overly busy graphics. Keep your message clean, clear, and on target.
Use an outdated mailing list! Run all mail lists through the National Change of Address (NCOA) service before sending any mailing. This updates any new addresses your customers may have acquired since you last mailed to them. Also remove any bad addresses from your database each time you mail. An updated mailing list is essential to a successful marketing campaign.